CLIENT PROJECT HISTORY

  • Role: Designer & Product Strategist
    Scope: Website design (Squarespace), SEO optimization, product photography, and ribbon microphone hardware consultation.
    Deliverables:

    • Designed modern homepage layout, product detail pages, and technical specs page.

    • Created visual assets and ad copy highlighting U.S.-made ribbon microphone tech.

    • Set up Squarespace e-commerce integration and Google Console analytics for SEO growth.
      Summary:
      Potofone is a handcrafted ribbon microphone company founded by Alice’s father. Under Astralfae, the website and branding were redesigned to appeal to musicians and recording engineers. The project combined technical precision, design aesthetics, and marketing systems to grow Potofone’s reach among millennial musicians.

  • Role: Strategic Marketing & Community Lead Consultant
    Scope: Web3 / FinTech education platform; community building and brand education strategy.
    Deliverables:

    • Designed content architecture for the TWP Education Hub (Notion-based wiki).

    • Developed DEIB-focused educational structure for trading beginners to advanced users.

    • Created content outlines, event marketing materials, and external wiki structure.
      Summary:
      For Quantfi (Trade Whiz Pro), Astralfae led the creation of an inclusive crypto education platform. The work blended UX systems design, curriculum planning, and marketing strategy to make trading accessible and community-driven.

  • Role: Operations & Brand Systems Designer
    Scope: Process design, communication systems, and creative branding for a modern mental health network.
    Deliverables:

    • Integrated Google Workspace calendar + automation system for client coordination.

    • Drafted new policies, intake forms, and out-of-network reimbursement workflows.

    • Designed clinical bios, web copy, and internal documentation.
      Summary:
      Astralfae supported Dr. Michelle Miller’s psychotherapy practice by blending creative and operational systems—modernizing client experience, intake flow, and brand presence.

  • Role: Creative Director & Game Designer
    Scope: Animal Crossing × Monster Hunter hybrid.
    Deliverables:

    • Game design document (GDD), vertical slice roadmap, narrative and systems design.

    NDA signed, cannot display more.

  • Role: Full-Stack Developer & Creative Designer
    Scope: Website design and operations setup for a yoga and wellness business.
    Deliverables:

    • Designed Squarespace site layout, branding, and copywriting.

    • Connected scheduling and contact forms for class management.
      Summary:
      KJ Flows is a yoga and energy healing brand. Astralfae created a serene, flow-based web experience aligned with the founder’s ethos of mindfulness and movement.

  • Role: Creative Director & Merchandise Designer
    Scope: Visual art, event branding, and merchandise design for EDM and wellness events.
    Deliverables:

    • Designed stage visuals, branding assets, and themed merch collections.

    • Exhibited original Astralfae art at RAW Chicago – Magnify (2018) and RAW Chicago – Verse (2017).
      Summary:
      Dance Rituals allowed Astralfae to merge event branding, music culture, and digital art into a unified creative experience celebrating community and movement.

  • Role: Founding Team & Head of Operations
    Scope: Startup infrastructure, GTM strategy, and culture design.
    Deliverables:

    • Built company operating systems and Notion knowledge base.

    • Led Techstars 2025 accelerator application and culture code development.

    • Designed website, branding, and early product visuals.
      Summary:
      Cwtch Co. is a wellness startup where Astralfae developed the foundation for scalable growth—balancing product strategy, community culture, and brand storytelling.

Let’s work together.

Interested in becoming a client? Please fill out this interactive commission form to find out how best I can serve your design and operation needs. You will receive an email back from me including questions and pricing.

Alice Robinson | LA & NY

Cross-functional Powerhouse | Hybrid People Ops Strategist, Creative Brand Builder, Early-stage Operator, Designer, Gamer + Streamer

I’m a creative strategist, people operations leader, and designer with over a decade of experience building thoughtful systems, imaginative brands, and inclusive communities. My work sits at the intersection of HR, design, and business development—bridging strategy and aesthetics to shape meaningful employee experiences, scalable operations, and emotionally resonant visuals.

From global tech teams across North America, Europe, and Asia to indie startups and wellness brands, I bring a human-centered lens to problem-solving. Whether it's launching DEIB programs, streamlining HR workflows, or designing UI/UX and storytelling assets, I thrive in spaces where creativity meets clarity.

Astralfae is where I channel my love for world-building, game design, and fashion into visual storytelling. I’m currently developing a solo indie game rooted in folklore and customization, alongside expanding a clothing line that celebrates otherworldly aesthetics, environmental storytelling, and upcycling.

Outside the studio, you’ll find me at music festivals, building moss-covered art installations, or hiking Fryman Canyon with my bearded dragon sidekick, Marzipan.

Let’s build something magical, meaningful, and made to last.

Notion Portfolio Here